Nearly a year after its recapitalization and the arrival of new shareholders, the world continues its transformation with the launch on September 23 a new offering of the weekend expanded and redesigned along the lines of its major competitors Anglo-Saxon.
Under the guidance of new leadership, the group returned in the first part of the year with a positive operating profit, driven by sales up 2.7% thanks to a particularly dense and news of an improvement the advertising market.
"Overall it's a good time for daily newspapers, which have long had been unable to utter these words," said chief executive Louis Dreyfus.
"The challenge we have is how we can ride this wave for that when she retires, that is to say, after the presidential elections, there is more healthy and better equipped to continue to develop, "he added.
In recent months, the group has thoroughly revised its teams – 15% of the workforce has been renewed – reduces costs and initiated the merger of its editorial web and paper.
The group now intends to undertake a period of "intensive investments," said Louis Dreyfus, which will be achieved first by launching a new offer for the weekend, significantly expanded the image of that offer Newspapers like the New York Times in the United States or the Guardian in Britain.
"We believe the weekend, readers are available. There is a flaw in the French system of this view point, the supply of national French dailies, particularly the World is not enough" said Managing Editor, Erik Izraelewicz.
The newspaper dated Saturday and will double in size to incorporate three new books entitled "Science & technology", "Sports & Fitness" and "Culture and ideas."He will be joined as a magazine today, the pagination will also be expanded to include giving more room for the photo.
The set will be available on newsstands for a price of 3.20 euros against 2.60 euros today.
The edition dated Sunday and Monday will in turn enriched with a notebook "Geo & Politics" for a price unchanged.
TOWARD DECENTRALIZATION OF PRINTING
This new offering, which represents an investment of one million euros over three months, will receive a draw increased by about 30% for launch with the aim to further increase sales and advertising revenue, a Louis Dreyfus said, without providing any targets.
The group also hopes to lead by the end of September on a solution for its subsidiary LePost.fr, deficit.
Discussions have been initiated for two months with Arianna Huffington, co-founder of the news site Huffington Post, to make a French edition of the U.S. site for a launch that could occur in the fall.
There remains the thorny issue of modernization of the printing group which records series of defections by customers, including the financial daily Les Echos, scheduled for November 2012, which should result in a loss of 30% of turnover business.
The group now plans to retain a single rotary printing plant in the Paris region who will take the bulk of the printing (250,000 copies) and to decentralize the rest based on five regional centers.
The objective considered imperative by management, is to ensure that the newspaper is distributed between 14:00 and 15:00 on most of the territory in 2012, Louis Dreyfus said, adding that discussions were still ongoing.
The reorganization of the printing press would have no impact on the distribution would remain assured by Presstalis.
Le Monde, who said he performed well in terms of advertising revenue in the summer months and September is an operating profit of 6.6 million euros for the full year, including a third party must be reinvested in the group.